The internationalization of the Yellow September® campaign
DOI:
https://doi.org/10.25118/2763-9037.2023.v13.1050Keywords:
yellow September, suicide prevention, social stigma, public health policy, psychiatry, mental health, suicide, suicide attemptAbstract
Yellow September® is the suicide prevention campaign created in the United States in 1994 and brought to Brazil by the then president of the Brazilian Psychiatric Association, Antônio Geraldo da Silva, in 2013. In 2014, the Brazilian Psychiatric Association and the Brazilian Federal Council of Medicine formed partnerships on behalf of the campaign to spread the message of suicide prevention and encouragement of mental health care, with the aim of raising public awareness and combating stigma against mental illness. The internationalization of Yellow September® with its publicity in Times Square broke down geographical barriers to send a clear message that suicide prevention is a universal issue that knows no borders.
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Associação Brasileira de Psiquiatria = Brazilian Association of Psychiatry (Brasil). Setembro Amarelo [internet]. Acesso em 19 setembro 2023. Disponível em: https://www.abp.org.br/setembro-amarelo
World Health Organization (WHO). Suicide worldwide in 2019: global health estimates [Internet]. World Health Organization. 2021. Acesso em 19 setembro 2023. https://apps.who.int/iris/handle/10665/341728
Lange S, Cayetano C, Jiang H, Tausch A, Oliveira e Souza R. Contextual factors associated with country-level suicide mortality in the Americas, 2000-2019: a cross-sectional ecological study. Lancet Reg Health Am. 2023;23;20:100450. https://doi.org/10.1016/j.lana.2023.100450 - PMID:37095770 - PMCID:PMC10122114 DOI: https://doi.org/10.1016/j.lana.2023.100450
World Health Organization (WHO). Live life: an implementation guide for suicide prevention in countries. [Internet]. World Health Organization. 2021. Acesso em 19 setembro 2023. https://apps.who.int/iris/handle/10665/341726
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